Ultra-Low Fare Airline
Swoop is a great recent example of digital transformation. Since its first flight in 1996, WestJet sought to enrich the lives of everyone in the world by providing safe, friendly and affordable air travel. Right from the start, the company put their guests and their people first; in doing so, they’ve become one of Canada’s most admired and respected corporate cultures.
They’ve also had a lot of fun along the way.
Today, flying to more than 100 destinations, WestJet stays true to their principles and continue to strive for the highest standards of service and success. In April 2017, WestJet announced that it was planning to launch a new airline to enter the growing ultra low-cost carrier (ULCC) market and compete against NewLeaf (now Flair Airlines).
Swoop began to think about implementing a solution that enables their digital transformation with the objectives of efficiency, cost control, security, visibility over operations, and sustainable development. Integrating this digital revolution in an effective manner in the daily lives of people proved to be an unquestionable strategic asset for the company. Their goal? Streamlined processes and practices for ground operations. Their motivation? Operational efficiencies, cost control, security, visibility over the operations and sustainable development.
Striving for more control and visibility with the service providers they were working with, Swoop decided to approach this digital shift by streamlining their deicing operations management with Deicing Manager, our deicing management software, a digital platform aimed at centralizing all winter operations data into a single platform to the benefit of the business’ organization on many levels.
The objective of this transition was to gain better visibility across the deicing stations dispatched all over North America, improve the effectiveness between the winter operations management, the deicing teams and service providers on the ground, and easily gather all relevant information related to deicing operations to make key operational decisions.
Following an in-depth study of the primary role of a deicing management software and the benefits of using it daily, Swoop sought a solution that would meet its strict criteria for efficiency and integration between the different deicing teams. The choice to implement Deicing Manager was made without hesitation, due to the many benefits that the solution provides on several fronts.
Externalize the deicing process implies that the airline is mostly dependant on the service to gather and provide accurate deice data. In order to gain better oversight on the deicing process and be able to effectively plan the costs related to deicing operations, it was indisputable for Swoop to adopt a deicing management software. It is also a good opportunity for airlines to make their transition from pen and paper to paperless practices and improve their tracking of spray logs over all stations.
The main criteria that supported this decision were its ease of use, the simple integration of the platform, and most importantly the level of customization and flexibility our software offered. The Deicing Manager platform was implemented according to the deicing processes and practices of Swoop and the transition was assisted by an ongoing training program, as well as technical support 24 hours a day, 7 days a week. All supported by a team based in Montreal.
The deployment and quick implementation of Deicing Manager within Swoop has helped to improve the effectiveness of the different teams in their duty of aircraft deicing. With the intuitive functionality of the platform, Deicing Manager allowed the airline to benefit from increased efficiency in the deicing process.